Business Administration Core – 30 Hours Required
Required Courses:
- AC221 Principles of Accounting I (3)
- AC222 Principles of Accounting II (3)
- BA101 The Business Universe (3)
- BA490 Business Policy & Strategy (3)
- BL255 Business Law (3)
- FI361 Financial Management (3)
- MG301 Principles of Management (3)
- MI375 Management Information Systems (3)
- MK301 Principles of Marketing (3)
A grade of ‘C’ is required in each core course.
Choose 3 Hours From*:
- AC540 International Perspectives of Accounting (3)
- BA560 Topics in International Business (3)
- BL560 International Business Law (3)
- EC580 International Economics (3)
- FI540 International Finance (3)
- HA560 International Healthcare Administration (3)
- MG560 International Management (3)
- MK560 International Marketing (3)
*International Course taken to meet Business Administration Core requirement may not be counted on a major.
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Support Courses – 27 Hours Required
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Some courses may fulfill General Education requirements.
- BA252 Business Communication (2)
- BA452 Professionalism (1)
- EC215 Principles of Microeconomics (3)
- EC225 Principles of Macroeconomics (3)
- EN140 Rhetoric & Critical Thinking (3)
- MA116 Precalculus A or MA123 Mathematical Reasoning and Modeling (3)
- MI101 Intro to Computer Applications (3)
- QM257 Business Analytics I (3)
- QM258 Business Analytics II (3)
- SC105 Fundamentals of Oral Communication (3)
A grade of ‘C’ or better is required in each support course.
NOTE: All 100 and 200-level core and support courses are pre-requisite to all 300-level business core and business major courses.
Marketing Major Courses – 30-Hour Major – No Minor Required
Required Marketing Core:
- MK343 Integrated Marketing Communication (3)
- MK344 Consumer Behavior (3)
- MK345 Introduction to Business Research (3)
- MK449 Marketing Management (3)
- Choose 3 Hours MK Courses (300-500 level except MK 301), MG560*, MK560*, ER361, ER461, or BA560*
Real World Experience** – Choose one option:
- Participate in a departmentally approved international academic program
OR
- Complete departmentally approved internship
Digital & Integrated Marketing Communications Option:
- AR180 Digital Literacy for Art + Design (3)
- EN303 Content Copywriting (3)
- MK443 Digital & Integrated Marketing Communications Practicum (3)
- MK555 Digital Marketing Strategies (3)
Choose 3 Hours:
- MK341 Public Relations (3)
- MK342 Professional Selling (3)
If selected as elective, cannot also count for international course requirement for the BSBA degree.**Class used to fulfill the real-world experience requirement may also be used to fulfill the elective requirement.
“Critical Courses” are italicized and bolded. Data shows that students who have completed this course in the first two years and have earned the noted grade are most likely to complete this program of study.
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